HSV: (315°, 94%, 99%)
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Shocking pink is bold and intense. It takes its name from the tone of pink used in the lettering on the box of the perfume called Shocking, designed by Leonor Fini for the Surrealist fashion designer Elsa Schiaparelli in 1937.
Shocking pink kept its name in British English, whereas in North America "This intense magenta was called shocking pink in the 1930s, hot pink in the 1950s, and kinky pink in the 1960s...[it] has appeared in the vanguard of more than one youth revolution...to some it sings, to others it screams". This color is now again called "shocking pink" to distinguish it from the web color hot pink (shown above).
NHRA drag racer Shirley Muldowney was famous for driving a shocking pink dragster.